Case Study 1: Turning Data Chaos into Value
A Data Product Strategy in Action
Helping a global manufacturer align people, process, and platforms to unlock real business results. Scroll down for the full story.
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The Challenge
This Fortune 100 off-road equipment manufacturer had invested heavily in data platforms, engineering talent, and cloud infrastructure—but still struggled to turn that investment into enterprise-wide value.
With siloed dashboards, redundant pipelines, and conflicting KPIs, teams spent more time wrangling data than using it.
60% of analysts’ time was spent just selecting and cleaning data before they could generate insights.
60%

The Key Pain Points
Siloed teams building duplicate reports and dashboards
No centralized ownership or standards
Stalled cross-functional initiatives
Rising analytics costs (40–50% annually)
Conflicting KPIs and lack of trust in reporting
Heavy analyst effort spent on data prep instead of insights
The Solution: Enterprise Data Product Operating Model
Black Antler partnered with the client to reframe their data foundation and create lasting operational alignment.
Modern Data Engineering Strategy
Formalized accountability for pipeline quality
Clear interfaces between engineers, analysts, and product owners
Refocused Analytics Org Structure
Shifted from siloed teams to domain-driven pods
Centralized customer analytics across sales, service, and marketing
Data-as-a-Product Strategy
Defined reusable, curated data products
Launched cross-functional product charters with business-focused success metrics
Culture + Literacy Initiatives
Delivered internal data fluency workshops
Established a data product catalog and governance council

Results in 6 Months
Looking Ahead
With strong foundations in place, the company is set to scale its data transformation. The data product catalog will expand into areas like supplier performance and sustainability, supported by clear ownership and standards. Investments in AI and automation will enable real-time forecasting and self-service analytics. A data product council will guide governance and roadmap alignment, while external monetization opportunities are being explored. Finally, data literacy will be embedded into onboarding and leadership development to sustain a strong, data-driven culture.
Let’s partner together
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